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Product Manager's Guidebook
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  • Guidebook
    • Welcome
    • Contribute
    • Donate
  • Prelude
    • A Note From The Author
    • How To Use This Guide
  • Introduction
    • Overview
    • What is a Product Manager?
      • Roles and Responsibilities of a Product Manager
      • The Product Mindset
      • Understanding the Product Management Lifecycle
      • Different Types of Product Managers
    • Product Team Structures
      • Stakeholders, Leadership, and the Company
      • Cross-Functional Product Team
      • Differences between Project, Program, and Product Management
  • People Skills
    • Overview
    • Communication
      • Knowing Your Audience
      • Elements of Persuasion and Motivation
      • The Art of Storytelling
      • Effective Meeting Management
      • Delivering Presentations and Demos
    • Building Relationships
      • Collaboration Cadence and Tools
      • Team Agreements and Purpose
      • Understanding Business Problems
      • Managing Expectations
      • Communicating Progress
    • Leadership
      • Cross-Functional Leadership
      • Applied Motivation and Getting Buy-In
      • Giving and Receiving Feedback
      • Aligning Product Mission, Vision, and Strategy
      • Sharing Impact and Outcomes
  • Process Skills
    • Overview
    • Strategy
      • Objective Setting
      • Prioritization
      • Roadmapping
    • Discovery
      • Problem Research and Definition
      • Customer Discovery and Research
      • Solution Design and Validation
    • Development
      • Writing and Using Product Requirements
      • Concepts through Designing
      • Working with Designers
      • Development Execution and Methodologies
      • Working with Engineers
      • Scoping and Writing User Stories
      • Technical Debt Management
    • Delivery
      • Roll-out and Release Management
      • Assessing Assumptions, Risk, and Issues
      • Measuring Product Launch Success
      • Marketing and Communications
      • User Activation
    • Optimization
      • Iterative Development and Learning
      • Streamlining Processes and Experiences
  • Knowledge Skills
    • Overview
    • Understanding the Customer
      • Customer Segmentation and Targeting
      • User Research Methods
      • Understanding Customer Pain Points
      • User Personas Development
      • User Behavior and Psychology
      • Acquiring and Retaining Customers
    • Data-Driven Decisions
      • The Role of Data in Product
      • Data Analysis and Interpretation
      • Identifying and Understanding Assumptions
      • Formulating Your Hypotheses
      • Selecting a Hypothesis for Testing
      • Navigating Signal Metrics to Define KPIs for Hypothesis Testing
      • Testing Your Hypothesis
      • Upholding Data Privacy and Ethics
    • Domain Knowledge
      • Competitive Analysis and Industry
      • Achieving Product-Market Fit
      • Technology and Innovation
      • Aligning with the Company
    • Business Understanding
      • Organizational Values, Objectives, and Priorities
      • Long-Term Planning
      • Business Model Fit
      • Monetization Strategy
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  • Example
  • Pain Points
  • Practical Exercise
  • Related Research Topics
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  1. Process Skills
  2. Development

Concepts through Designing

In product management, transitioning from concept to design involves taking the defined product requirements and transforming them into a tangible design that can be developed into a functional product. This process requires close collaboration with design teams to ensure that the product design aligns with the product requirements and user needs. It also involves iterative testing and refinement based on user feedback and technical constraints.

Example

Continuing with the LinkedIn example, once the PRD for the "Enhanced Job Filtering" feature is finalized, the PM collaborates with their Product Design Lead to translate the requirements into a tangible design. The design lead (and team) wireframe the new filter interface, taking into account the requirements specified in the PRD such as the need for a more intuitive interface and the inclusion of additional filter options based on user preferences and job requirements.

The Product Manager and Product Design Lead then conduct a series of design reviews, refining the wireframes based on feedback from each other and other stakeholders. They also consider technical constraints provided by the engineering team, ensuring the design is feasible to implement.

Once the wireframes are finalized, they are transformed into high-fidelity mockups and prototypes. These are then used for user testing to validate the design and gather feedback. The Product Manager organizes user testing sessions, where potential users are asked to perform tasks using the prototype and provide feedback on their experience.

Based on the user feedback, the design is further refined until it meets the user needs and product requirements effectively. The finalized design is then handed over to the development team for implementation.

Pain Points

The transition from concept to design can be challenging as it requires a balance between user needs, business objectives, and technical feasibility. It's also important to manage stakeholder expectations and ensure alignment between the Product Manager, design team, and development team.

Practical Exercise

Think of a feature or product you want to develop. Sketch a wireframe for it based on the product requirements. Share it with a colleague or friend and ask for their feedback. How well does your design align with the product requirements? How could it be improved?

Related Research Topics

  • Product Designer [ Google | Perplexity ]

  • User interface (UI) design [ Google | Perplexity ]

  • User experience (UX) design [ Google | Perplexity ]

  • Design thinking [ Google | Perplexity ]

  • User testing [ Google | Perplexity ]

  • Wireframing [ Google | Perplexity ]

  • Prototyping [ Google | Perplexity ]

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Last updated 2 months ago